Greed is the typical emotion most coaches focus on when prospecting for new clients.
They focus on the prospect’s desire for more money, more freedom and a more vibrant life.
That’s great, but greed isn’t the only emotion you want buyers to feel. You also want to make them feel safe.
They need to:
- Trust both you and your product or service
- Have confidence you’ll deliver
- Believe they’ll get results.
Start with a quality brand and reputation while paying attention to the words you use to describe yourself, products or services…these things ALSO matter!
What do you focus on in your marketing to new prospects?