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From Hawaii with Love

Thank goodness for "on that day" feature on Facebook as it reminded me of a post from a year ago which is still as relevant today as it was then.

See, one year ago, I sat on the 23rd floor of our beach-front Hilton hotel in Honolulu, soaking in the ocean views while my little ones were exploring the suite.
And I wrote the following:
Just like you're picking and choosing from dozens of options for your next vacation, just like you have a list of preferences based on the experience you're looking for (destination, type of accommodation, location, amenities, view, price point)... do your clients.
The reason they choose to work with you - the reason you accept them as your clients - is because of what you do & how you do it:how they are treated, the problems you help them solve and how fast, the benefits and transformation they experience...
And you know, price has nothing to do with it:
They only want to know how much will it cost them, how much will it save them, and how much will it make them.

  • There is an ice-cream shop where we are that charges $9 per scoop, and people are lining up through the doors to get it.
  • There is first class on an airplane where you pay $3,000 per seat, or economy for $700. They both get you from point A to point B.
  • There is a hotel where anyone can book their stay any time they want. And then there is one where only an exclusive membership gives you access to booking a stay with them.
See, before any marketing, sales, systems come into play, before any strategy, tactics, methodology... there is a foundation you lay for your business.
And that will set you apart from others.
When marketing, sales, systems, strategies, tactics, methodology don't quite get you the result you're looking for, you need to find a crack. And that missing piece can be anywhere.
When you feel a disconnect, overwhelm, or feel stuck... you need to know how to look past the symptoms and identify and solve real issues.
Do you know what the missing piece is if you're not where you want to be?