(Before I continue to disclose some surprising numbers that came out of this unplanned "experiment", may I point out that my tactic doesn't necessary apply to you and your business. Also, when working on marketing strategy with my clients, they are still expected to have about 3-mohts-worth of the material prepared and ready to go! And, they have my writers at their disposal for assistance - I personally insist on writing my own stuff, grammatical errors included... Which is probably not the best representation of the level of professionalism we as a team provide, but it allows for 100% authenticity from my end. We can hold a debate on this topic at another time...).